{"id":16578,"date":"2023-09-20T12:13:39","date_gmt":"2023-09-20T15:13:39","guid":{"rendered":"https:\/\/dobleuv.com\/?post_type=proyectos&#038;p=16578"},"modified":"2023-09-25T16:07:51","modified_gmt":"2023-09-25T19:07:51","slug":"dataslayer","status":"publish","type":"proyectos","link":"https:\/\/dobleuv.com\/en\/proyectos\/dataslayer\/","title":{"rendered":"Dataslayer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creamos una propuesta de redise\u00f1o para DataSlayer, una herramienta de an\u00e1lisis e informes en l\u00ednea en Google Sheets y Google Data Studio de Adwords, Analytics, Facebook y Microsoft Advertising, y con una API propia para el manejo de datos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como punto de partida, revisamos el sitio web en busca de oportunidades de mejora: lo optimizamos para presentar el producto y el espacio de pricing. Finalmente, mejoramos la plataforma interna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las principales caracter\u00edsticas que presenta la propuesta es el uso de modos contrastantes para distinguir la plataforma interna y el sitio web, mientras uno mantiene un modo claro (plataforma) el otro cuenta con un modo oscuro que resalta el esquema de color creado.<\/span><\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16579 size-full\" src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1.webp\" alt=\"Imagen principal\" width=\"1200\" height=\"800\" srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1.webp 1200w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1-300x200.webp 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1-1024x683.webp 1024w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1-768x512.webp 768w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-16580 size-full lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/09\/DATASLAYER-2.webp\" alt=\"Dataslayer - 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