{"id":7794,"date":"2022-11-03T09:29:41","date_gmt":"2022-11-03T12:29:41","guid":{"rendered":"https:\/\/dobleuv.com\/?p=7794"},"modified":"2023-03-23T14:35:10","modified_gmt":"2023-03-23T17:35:10","slug":"el-rol-de-la-inteligencia-artificial-en-ux","status":"publish","type":"post","link":"https:\/\/dobleuv.com\/en\/el-rol-de-la-inteligencia-artificial-en-ux\/","title":{"rendered":"The role of Artificial Intelligence in UX"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7795\" src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-1.jpeg\" alt=\"Clave del presente y el futuro del dise\u00f1o.\" width=\"839\" height=\"553\" srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-1.jpeg 720w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-1-300x198.jpeg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-1-18x12.jpeg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-1-600x396.jpeg 600w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<p id=\"4efd\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">In IBM's words, Artificial Intelligence (AI) is a set of\u00a0<strong class=\"jq ih\">elf-learning systems<\/strong>.<strong class=\"jq ih\">\u00a0<\/strong>Through\u00a0<strong class=\"jq ih\">data collection<\/strong>, it has the ability to\u00a0<strong class=\"jq ih\">add human-like cognitive abilities to machines.<\/strong>.<\/p>\n<p id=\"8467\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\"><em class=\"km\">Alexa<\/em>\u00a0and\u00a0<em class=\"km\">Siri<\/em>, voice-controlled personal assistants from\u00a0<em class=\"km\">Amazon<\/em>\u00a0and\u00a0<em class=\"km\">Apple\u00a0<\/em>respectively, are clear examples of the\u00a0<strong class=\"jq ih\">User + AI linkage<\/strong>. The latte\u00a0<strong class=\"jq ih\">collects and analyzes large amounts of data<\/strong>, then\u00a0<strong class=\"jq ih\">predicts user behaviors to provide accurate responses.<\/strong>.<\/p>\n<p data-selectable-paragraph=\"\"><img decoding=\"async\" class=\"aligncenter  wp-image-7796 lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-2.jpeg\" alt=\"\" width=\"838\" height=\"558\" data-srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-2.jpeg 720w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-2-300x200.jpeg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-2-18x12.jpeg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-2-600x400.jpeg 600w\" data-sizes=\"(max-width: 838px) 100vw, 838px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 838px; --smush-placeholder-aspect-ratio: 838\/558;\" \/><\/p>\n<p id=\"15ca\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">Of course, these systems\u00a0<strong class=\"jq ih\">cannot solve complex design problems<\/strong>that require empathy,\u00a0<strong class=\"jq ih\">empathy<\/strong>, as a UX expert would. However,\u00a0<strong class=\"jq ih\">technology is our ally to automate and carry out repetitive tasks<\/strong>, among other functionalities.<\/p>\n<p id=\"6c03\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">AI is characterized by having the ability to:<\/p>\n<ul class=\"\">\n<li id=\"0884\" class=\"aew aex ig jq b jr js jv jw jz aey kd aez kh afa kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Understanding<\/strong>: AI understands the data we provide (images, audios, text tables, among others).<\/li>\n<li id=\"218f\" class=\"aew aex ig jq b jr afe jv aff jz afg kd afh kh afi kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Reasoning<\/strong>: from the understanding of data, has the ability to formulate hypotheses and offer arguments with support.<\/li>\n<li id=\"e9d1\" class=\"aew aex ig jq b jr afe jv aff jz afg kd afh kh afi kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Learning and interaction<\/strong>: it has the power to improve the system through the multiple interactions it has with users. In other words, AI can be exercised, and thus achieve better results and more accurate solutions as it accumulates data and gains experience.<\/li>\n<\/ul>\n<h2 id=\"c93c\" class=\"kr ks ig bm kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln lo gh\">AI in digital interface design<\/h2>\n<p id=\"cc5b\" class=\"pw-post-body-paragraph jo jp ig jq b jr lp jt ju jv lq jx jy jz lr kb kc kd ls kf kg kh lt kj kk kl hz gh\" data-selectable-paragraph=\"\">When\u00a0<strong class=\"jq ih\">designing user-friendly, intuitive and accessible interfaces<\/strong>\u00a0for the user, , it is not enough to collect large amounts of data. It is also necessary to<strong class=\"jq ih\">\u00a0ystematize them<\/strong>,\u00a0<strong class=\"jq ih\">analyze them<\/strong>,<strong class=\"jq ih\">\u00a0create prototypes<\/strong>\u00a0and, only then,\u00a0<strong class=\"jq ih\">ome up with the final product<\/strong>. Nowadays, these repetitive processes can be carried out with the assistance of Artificial Intelligence.<\/p>\n<p id=\"4c36\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">The main advantage of these tools lies in their\u00a0<strong class=\"jq ih\">ability to optimize and streamline steps and tasks<\/strong>. Reaching the automation of digital interfaces, which can then be\u00a0<strong class=\"jq ih\">adapted to each adjustment and prototype resulting from our iterations<\/strong>.<\/p>\n<p data-selectable-paragraph=\"\"><img decoding=\"async\" class=\"aligncenter  wp-image-7797 lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-3.jpeg\" alt=\"\" width=\"888\" height=\"592\" data-srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-3.jpeg 720w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-3-300x200.jpeg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-3-18x12.jpeg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-3-600x400.jpeg 600w\" data-sizes=\"(max-width: 888px) 100vw, 888px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 888px; --smush-placeholder-aspect-ratio: 888\/592;\" \/><\/p>\n<p id=\"f8f8\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">With the help of AI, it is possible\u00a0<strong class=\"jq ih\">to predict user patterns and behaviors<\/strong>, based on segmentation and different decisive factors. This results in personalized experiences, executed through intelligent interfaces. Something that manually, due to logistical and material issues, would be impossible to execute.<\/p>\n<h2 id=\"017e\" class=\"kr ks ig bm kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln lo gh\">Added value: personalized experiences<\/h2>\n<p id=\"d9d5\" class=\"pw-post-body-paragraph jo jp ig jq b jr lp jt ju jv lq jx jy jz lr kb kc kd ls kf kg kh lt kj kk kl hz gh\" data-selectable-paragraph=\"\">Personalization of experiences through AI offers unique value to each person, building<strong class=\"jq ih\">\u00a0<\/strong>different experiences<strong class=\"jq ih\">\u00a0according to their consumption, shopping and search behaviors; their difficulties, pain points, preferences, interests and needs.<\/strong>.<\/p>\n<p data-selectable-paragraph=\"\"><img decoding=\"async\" class=\"aligncenter  wp-image-7798 lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-4.jpeg\" alt=\"\" width=\"939\" height=\"626\" data-srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-4.jpeg 720w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-4-300x200.jpeg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-4-18x12.jpeg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2022\/11\/Blog-ia-en-ux-4-600x400.jpeg 600w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/626;\" \/><\/p>\n<p id=\"d93e\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">More and more companies are deciding to introduce AI to improve their sales and provide more satisfying customer experiences. The predictive models offered by technology make it possible:<\/p>\n<ul class=\"\">\n<li id=\"76d0\" class=\"aew aex ig jq b jr js jv jw jz aey kd aez kh afa kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Preventive detection of users with a high probability of abandoning<\/strong>\u00a0or not using the service.<\/li>\n<li id=\"3603\" class=\"aew aex ig jq b jr afe jv aff jz afg kd afh kh afi kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Anticipate the real needs of each customer<\/strong>, which may change over time.<\/li>\n<li id=\"0567\" class=\"aew aex ig jq b jr afe jv aff jz afg kd afh kh afi kl afb afc afd xf gh\" data-selectable-paragraph=\"\"><strong class=\"jq ih\">Finding increasingly precise solutions to the challenges of today's market<\/strong>: new trends, purchasing patterns, search preferences, etc.<\/li>\n<\/ul>\n<p id=\"419e\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">Ultimately, the purpose of AI applied to experience design is\u00a0<strong class=\"jq ih\">to help people<\/strong>. What new advantages and benefits for users will it be able to offer in the future? How close is that future? Are we still a long way from knowing the true potential of the AI + UX linkage?<\/p>\n<p id=\"bf6c\" class=\"pw-post-body-paragraph jo jp ig jq b jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl hz gh\" data-selectable-paragraph=\"\">These questions invite us to reflect and let our imagination and creativity run wild. That's why at<strong class=\"jq ih\">\u00a0Dobleuv Design\u00a0<\/strong>we closely follow every technological advance\u00a0<strong class=\"jq ih\">that can translate into better experiences and greater benefits for the world's users.<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En palabras de IBM, la Inteligencia Artificial (IA) es un conjunto de\u00a0sistemas de autoaprendizaje. A\u00a0trav\u00e9s de la\u00a0recolecci\u00f3n de datos, tiene la capacidad de\u00a0agregar habilidades cognitivas propias de los humanos a las m\u00e1quinas. Alexa\u00a0y\u00a0Siri, asistentes personales controlados por voz de\u00a0Amazon\u00a0y\u00a0Apple\u00a0respectivamente, son claros ejemplos de la\u00a0vinculaci\u00f3n Usuario + IA. Esta \u00faltima\u00a0recopila y analiza grandes cantidades de datos, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-7794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-ux-ui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El rol de la Inteligencia Artificial en UX - Dobleuv<\/title>\n<meta name=\"description\" content=\"Te invitamos a leer nuestro art\u00edculo sobre el rol de la Inteligencia Artificial en UX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dobleuv.com\/en\/el-rol-de-la-inteligencia-artificial-en-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El rol de la Inteligencia Artificial en UX - 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