{"id":14807,"date":"2023-03-30T10:59:12","date_gmt":"2023-03-30T13:59:12","guid":{"rendered":"https:\/\/dobleuv.com\/?p=14807"},"modified":"2023-04-26T14:16:42","modified_gmt":"2023-04-26T17:16:42","slug":"que-es-el-diseno-de-interfaz-de-usuario-ui","status":"publish","type":"post","link":"https:\/\/dobleuv.com\/en\/que-es-el-diseno-de-interfaz-de-usuario-ui\/","title":{"rendered":"\u00bfWhat is User Interface Design (UI)?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">UI design is a <\/span><b>digital practice where all the visual and interactive elements of the interface of a product<\/b><span style=\"font-weight: 400;\">, such as applications or websites, are integrated. In this branch of design, knowledge and skills related to <\/span><b>responsive design, the use of color palettes, typographies, borders, avatars, buttons and other resources involved are applied<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main objective of UI design is <\/span><b>to guide people through the designed interface<\/b><span style=\"font-weight: 400;\">, providing an <\/span><b>agile, intuitive and satisfying experience<\/b><span style=\"font-weight: 400;\">, in which the user accomplishes his mission without difficulties.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14808\" aria-describedby=\"caption-attachment-14808\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14808 size-large\" src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1-1024x576.jpg\" alt=\"M\u00faltiples opciones de dise\u00f1o web \" width=\"800\" height=\"450\" srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1-1024x576.jpg 1024w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1-300x169.jpg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1-768x432.jpg 768w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1-18x10.jpg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-14808\" class=\"wp-caption-text\">Multiple web design options<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><b>UI designer profile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A UI designer is a precise <\/span><b>, detail-oriented, creative professional, able to work in a team and develop empathy<\/b><span style=\"font-weight: 400;\">, detail-oriented, creative professional, able to work in a team and develop empathy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among his main skills and roles, he is in charge of <\/span><b>optimizing the visual style of a brand<\/b><span style=\"font-weight: 400;\"> and applying it to the interface with design tools such as color palettes, typographies and visual elements. In addition to <\/span><b>being intuitive<\/b><span style=\"font-weight: 400;\">, the interface is <\/span><b>attractive to potential customers and manages to unequivocally convey the brand identity, its values and differential over the competition<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you may have noticed, although they are different roles, <\/span><b>the UI designer shares many characteristics with the UX designer<\/b><span style=\"font-weight: 400;\">, with whom he or she works together to create the best and most efficient digital products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfHow do we know if the interface we design fulfills its function? Here are some indicators to take into account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When navigating through the interface, the user <\/span><b>knows where he\/she is at all times<\/b><span style=\"font-weight: 400;\"> and does not feel disoriented within the website or application.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user <\/span><b>knows in advance what will happen if he touches a button or performs a certain action<\/b><span style=\"font-weight: 400;\"> within the interface.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In addition, <\/span><b>you can quickly identify the purpose for which you entered the interface<\/b><span style=\"font-weight: 400;\">, and fulfill it without investing more time and\/or effort than necessary.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14812\" aria-describedby=\"caption-attachment-14812\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14812 size-large lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2-1024x576.jpg\" alt=\"Organizar los elementos dentro de un esquema\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2-1024x576.jpg 1024w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2-300x169.jpg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2-768x432.jpg 768w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2-18x10.jpg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/2.jpg 1280w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><figcaption id=\"caption-attachment-14812\" class=\"wp-caption-text\">Organize the elements within a scheme<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><b>3 tips for UI designers<\/b><\/h3>\n<h4><b>1. Size and use of icons<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It is common for us to use icons to accompany texts and highlight information we consider relevant. When we do so, it is important <\/span><b>to take into account their dimensions so that they are coherent within the visual composition<\/b><span style=\"font-weight: 400;\">. To make them stand out, it is not necessary to increase their size excessively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nor is it necessary to overload our products with icons. We have to establish a criterion when it comes to prioritizing the information, <\/span><b>because if we want to highlight all the elements at the same time, we will achieve the opposite effect: the important information will hardly be distinguishable from the rest<\/b><span style=\"font-weight: 400;\">. \"Less is more\", a well-known phrase, but no less true for that.\u00a0<\/span><\/p>\n<h4><b>2. Design for density<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Also called PPI, pixel density is the number of pixels per inch of a screen. We recommend designing for density instead of pixels, since <\/span><b>this way the elements we are going to create will be able to adapt adequately to the different sizes of each device<\/b><span style=\"font-weight: 400;\">. This is not a minor detail, if we take into account that users can access the site through different electronic devices: smartphones, tablets, notebooks, among others.<\/span><\/p>\n<h4><b>3. Color hierarchy\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In addition to typography and letter thickness, <\/span><b>color is a fundamental resource for creating hierarchies within our interface<\/b><span style=\"font-weight: 400;\">. Using its different shades, varying between light and dark, we can assign levels of importance easily perceptible to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a general rule, <\/span><b>when one element is more important than another, it carries more visual weight<\/b><span style=\"font-weight: 400;\">. In this way, <\/span><b>users can quickly identify and differentiate between information of greater and lesser relevance.<\/b><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14813\" aria-describedby=\"caption-attachment-14813\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14813 size-large lazyload\" data-src=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3-1024x576.jpg\" alt=\"un dise\u00f1ador UI est\u00e1 en cada m\u00ednimo detalle\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3-1024x576.jpg 1024w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3-300x169.jpg 300w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3-768x432.jpg 768w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3-18x10.jpg 18w, https:\/\/dobleuv.com\/wp-content\/uploads\/2023\/03\/3.jpg 1280w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><figcaption id=\"caption-attachment-14813\" class=\"wp-caption-text\">It is important to be in every detail<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in deepening your knowledge in design and digital marketing,<\/span><b> in our networks we share tips, information and useful material to take your career to the next level. <\/b><span style=\"font-weight: 400;\">The Dobleuv community is waiting for you!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o UI es una pr\u00e1ctica digital en donde se integran todos los elementos visuales e interactivos de la interfaz de un producto, como lo son aplicaciones o sitios web. En esta rama del dise\u00f1o, se aplican conocimientos y habilidades vinculadas al dise\u00f1o receptivo, el uso de paleta de colores, tipograf\u00edas, bordes, avatares, botones y [&hellip;]<\/p>","protected":false},"author":2,"featured_media":14808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[178,175,179,177,176],"class_list":["post-14807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-ux-ui","tag-diseno-de-aplicaciones","tag-diseno-ui","tag-diseno-ux","tag-diseno-web","tag-interfaz-de-usuario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Dise\u00f1o de interfaz de usuario (UI)? - Dobleuv<\/title>\n<meta name=\"description\" content=\"Conoce nuestro art\u00edculo sobre El dise\u00f1o UI, y su implicancia en las aplicaciones m\u00f3viles y sitios web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dobleuv.com\/en\/que-es-el-diseno-de-interfaz-de-usuario-ui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Dise\u00f1o de interfaz de usuario (UI)? 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