{"id":14715,"date":"2023-03-23T10:56:58","date_gmt":"2023-03-23T13:56:58","guid":{"rendered":"https:\/\/dobleuv.com\/?p=14715"},"modified":"2023-04-26T14:32:44","modified_gmt":"2023-04-26T17:32:44","slug":"packaging-marketing-y-el-amor-a-primera-vista","status":"publish","type":"post","link":"https:\/\/dobleuv.com\/en\/packaging-marketing-y-el-amor-a-primera-vista\/","title":{"rendered":"Packaging marketing and love at first sight"},"content":{"rendered":"

\"It's the first impression that counts\", is a phrase we hear often and on different occasions. Before a first date or at the request of a job interview, for example.\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

In the marketing world, <\/span>packaging<\/b> may be the first impression that potential customers have about our brand. Although brief, in that interaction we can convey very important messages, such as <\/span>who we are, what differentiates us from the rest or what our values are<\/b>.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Awakening people's interest with creative and innovative designs is a marketing strategy capable of influencing the purchase decision<\/b>. Because, indeed, <\/span>it is not only price that matters<\/b>. Consumers also make choices based on the packaging and what it generates in them, sometimes even unconsciously.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Of course, this is no simple task. However, it is a challenge that should not be overlooked.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

For this reason, <\/span>packaging is a fundamental part of the user experience<\/b>.<\/span><\/p>\r\n\r\n\r\n\r\n

\u00a0<\/span><\/p>\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

A good packaging design will allow us...<\/b><\/h2>\r\n\r\n\r\n\r\n

\u2726 Reflect the brand image: it is a way to communicate our values and personality through graphic elements such as colors, typography and design.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2726 Increase sales: a good packaging design can influence the purchase decision of customers and increase sales.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2726 Facilitate product identification: a clear and consistent design helps customers quickly identify the product on the shelf and remember the brand. Packaging is a part of the visual identity that consumers remember best.<\/span><\/p>\r\n\r\n\r\n\r\n

\u2726 Proteger el producto: el packaging no s\u00f3lo es est\u00e9tico, sino que tambi\u00e9n cumple una funci\u00f3n importante al proteger el producto durante el transporte y almacenamiento.<\/span><\/p>\r\n\r\n\r\n\r\n

3 key elements for a successful design<\/b><\/h2>\r\n\r\n\r\n\r\n

Colors<\/b><\/h3>\r\n\r\n\r\n\r\n

Color is the most predominant differentiating element in packaging. It <\/span>can be recognized from a distance<\/b> and, in general, each<\/span> color is associated with different meanings<\/b>. Green is generally associated with a light or ecofriendly product, and black with a premium product, to cite a few examples.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

The symbolism behind each color can vary over time and have different meanings depending on the culture.\u00a0<\/span><\/p>\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u00a0<\/h3>\r\n\r\n\r\n\r\n

Typographies<\/b><\/h3>\r\n\r\n\r\n\r\n

The logo is the main graphic symbol present on a package. In a way, it is <\/span>the word of presentation of the brand.<\/b>.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Therefore,<\/span> the typography must be visible and understandable to every consumer<\/b>. To be immediately recognizable, we must opt for simple, legible and easily memorable graphics.\u00a0<\/span><\/p>\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Textures<\/b><\/p>\r\n\r\n\r\n\r\n

A good design is not only able to communicate visually. <\/span>Touch is another sense that is in play<\/b> and can be used to our advantage.<\/span><\/p>\r\n\r\n\r\n\r\n

Grainy and soft to the touch textures <\/b>add to our packaging a <\/span>sensory experience <\/b>for those who touch it.<\/span><\/p>\r\n\r\n\r\n\r\n

A product's embossing also defines brand identity<\/b>. Consumers may associate the embossing of a label with a \"premium\" or quality product.<\/span><\/p>\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Does your brand have a packaging that takes advantage of these elements to stand out from the competition?<\/span><\/p>\r\n\r\n\r\n\r\n

If you are interested in achieving this, <\/span>at Dobleuv we focus on designing attractive, innovative packaging that meets the needs of your business<\/b>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u201cLa primera impresi\u00f3n es la que cuenta\u201d, es una frase que escuchamos a menudo y en distintas ocasiones. Antes de una primera cita o a instancias de una entrevista laboral, por ejemplo.\u00a0\u00a0 En el mundo del marketing, el packaging puede que sea la primera impresi\u00f3n que los potenciales clientes tengan sobre nuestra marca. Aunque breve, […]<\/p>","protected":false},"author":2,"featured_media":14767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[174],"class_list":["post-14715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-packaging"],"yoast_head":"\nPackaging marketing y el amor a primera vista - Dobleuv<\/title>\n<meta name=\"description\" content=\"Te invitamos a leer nuestro art\u00edculo sobre la importancia del packaging en el mundo del marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dobleuv.com\/en\/packaging-marketing-y-el-amor-a-primera-vista\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging marketing y el amor a primera vista - 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