4 examples of emotional design

30 Jun, 2019

In the article “No design without emotions” we got into the world of emotions and design, and this time, we are going to discuss 4 ways to apply it.

(1) Measurement techniques

In this first category, we highlight projects by the usage of different tools and the parameters of people’s physiological variables. The results are shown in products or performative experiences that show the reaction and evolution of emotions.

(2) Emotional preferences

Here we categorize designs that detect the emotional state or mood of the person and present the most suitable suggestions according to the needs of that specific moment. These designs take place in products that the person chooses that determines how they feel (suggestions are made according to this information) and also in the use of facial recognition tools.

(3) Sensitive spaces

Projects in this third category are focused on space and on the different activities that take place in it. Every project gives special importance to the definition of the parameters and the relationship between them so that they work in harmony creating a concrete emotional experience.

(4) Rehumanizing design

This last group includes, on the one hand, all the proposals that seek to increase or reinforce human qualities, either for their improvement or for creating possible options for people who present limitations/dysfunctions. In other words, the objective is to create projects that promote a more just and inclusive society, in all aspects. And, on the other hand, to characterize the designs with human similarities and singularities. This applies especially in new technologies and futuristic projects to favor a greater acceptance towards them.

I hope that you feel inspired by these examples, that you discover other designs and reflect on the application of emotions in your practice.

By #Dobleuv


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