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Color psychology

AnimationFront-end Development
30 Jun, 2019
Colors communicate and convey what your brand wants to say.

That is why we share the meaning of each one of them, so that you can correctly choose the ones that go with your values and objectives.

Black: It is one of the most used in visual communication due to its legibility and neutrality. It is the color of power and mystery that transmits sobriety, elegance and status.

White: It carries purity, tranquility, modernity and well-being. It accompanies any other color, since it creates balance and visual harmony.

Gray: It is the combination of black and white; therefore, it is the most neutral of all. It is directly associated with tranquility, reliability, elegance and intelligence.

Yellow: It transmits positivism, creativity, energy and optimism, but in excess it can produce visual fatigue. It is very common to see it in restaurant identities or children’s products.

Orange: This is a tropical color that transmits fun, warmth and youth. It is associated with success, but if it is not used correctly, it can convey a sense of danger.

Orange: This is a tropical color that transmits fun, warmth and youth. It is associated with success, but if it is not used correctly, it can convey a sense of danger.

Red: It is directly associated with love, passion, energy and strength. Widely used in the gastronomic sector to stimulate the appetite. It can be very aggressive if used in excess.

Green: The color of life and nature. It represents freshness, security and hope. It’s frequently seen in the medical field or in healthy and organic products.

Brown: It is associated with the earth and the traditional. Nowadays, it is widely used in combination with other colors, and it transmits security, warmth and naturalness.

Pink: It transmits sensuality, subtlety, kindness and femininity. If combined with white, it can generate tenderness, sweetness and childhood.

Violet: It communicates sophistication, luxury, balance and creativity. It is the balance between the strength of red and the safety of blue.

Blue: It is a cool color that represents confidence, serenity, professionalism and stability. It is widely used in corporate brands, and it is associated with technology and health.

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